Client: US Steel
Ad Agency: US Steel Marketing
Product: Steel displays and fixtures and consumer products made from steel.
Location: Hornes Department Store in downtown Pittsburgh
View of a woman looking at a US Steel engine block display at Horne's department store in downtown Pittsburgh. The engine block display was part of US Steel's display at Horne's during the Rhapsody of Steel campaign. US Steel launched an awareness campaign of all the current uses of steel in everyday products. During this time, ALCOA Aluminum Company of America also headquartered in Pittsburgh, was aggressively competing to enter markets where US steel companies traditionally dominated market share. Examples included beer and food Cans, appliances, automobile parts, children's toys/bicycles, and more.