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1962 Schlitz Beer Softop Can.jpg
Client: ALCOA<br /> Ad Agency:<br /> Contact:<br /> Product: New Aluminum Softop cans<br /> Location: Brady Stewart Studio, 725 Liberty Avenue, Pittsburgh<br /> <br /> The New Schlitz Aluminum Softop Beer Can. Schiltz was the first national brewery to use easy-open cans. The trend was short-lived due to the introduction of the Alcoa pull-top can for Iron City Beer. This was the beginning of the end for steel beer cans.
Client: ALCOA
Ad Agency:
Contact:
Product: New Aluminum Softop cans
Location: Brady Stewart Studio, 725 Liberty Avenue, Pittsburgh

The New Schlitz Aluminum Softop Beer Can. Schiltz was the first national brewery to use easy-open cans. The trend was short-lived due to the introduction of the Alcoa pull-top can for Iron City Beer. This was the beginning of the end for steel beer cans.
1962 beer advertising
Alcoa
Ketchum McLeod
and Grove advertising
Schlitz Beer
aluminum beer can
can opener
holding a beer can
opening a beer can
softop beer can
studio photography
women's hands