Client: US Steel
Ad Agency: US Steel Marketing
Contact:
Product: Steel displays and fixtures and consumer products made from steel.
Location: Hornes Department Store in downtown Pittsburgh

View of Christmas window display at Horne's department store in downtown Pittsburgh. Steel toys on display during the Rhapsody of Steel campaign. US Steel launched an awareness campaign of all the current uses of steel in everyday products. During this time, ALCOA Aluminum Company of America also headquartered in Pittsburgh, was aggressively competing to enter markets where US steel companies traditionally dominated market share. Examples included beer and food Cans, appliances, automobile parts, children's toys/bicycles, and more.