Pittsburgh PA: View of Christmas in store display at Horne's department store in downtown Pittsburgh. Customers shopping for a new refrigerator surrounded by a steel display during the Rhapsody of Steel campaign. US Steel launched an awareness campaign of all the current uses of steel in everyday products. During this time, ALCOA Aluminum Company of America also headquartered in Pittsburgh, was aggressively competing to enter markets where US steel companies traditional dominated market share. Examples included beer and food Cans, appliances, automobile parts, children toys / bicycles, and more.