Client: US Steel
Ad Agency: US Steel Marketing
Product: Steel displays and fixtures and consumer products made from steel.
Location: Hornes Department Store in downtown Pittsburgh
View of Christmas entertainment at Horne's department store in downtown Pittsburgh. Entertainment was part of the festivities during the Rhapsody of Steel campaign. US Steel launched an awareness campaign of all the current uses of steel in everyday products. During this time, ALCOA Aluminum Company of America also headquartered in Pittsburgh, was aggressively competing to enter markets where US steel companies traditionally dominated market share. Examples included beer and food Cans, appliances, automobile parts, children's toys/bicycles, and more.