Advertising and Products 1960-1975

Image 76 of 231
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Client: US Steel<br />
Ad Agency: US Steel Marketing<br />
Contact:<br />
Product: Steel displays and fixtures and consumer products made from steel.<br />
Location: Hornes Department Store in downtown Pittsburgh<br />
<br />
View of Christmas in-store display at Horne's department store in downtown Pittsburgh. Women dressed up for the season surrounded by a steel display during the Rhapsody of Steel campaign.  US Steel launched an awareness campaign of all the current uses of steel in everyday products.  During this time, ALCOA Aluminum Company of America also headquartered in Pittsburgh, was aggressively competing to enter markets where US  steel companies traditionally dominated market share. Examples included beer and food Cans, appliances, automobile parts, children's toys/bicycles, and more.