Advertising and Products 1960-1975

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1962-Schlitz-Beer-Softop-Can.jpg
Client: ALCOA<br />
Ad Agency:<br />
Contact:<br />
Product: New Aluminum Softop cans<br />
Location: Brady Stewart Studio, 725 Liberty Avenue, Pittsburgh<br />
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The New Schlitz Aluminum Softop Beer Can. Schiltz was the first national brewery to use easy-open cans.  The trend was short-lived due to the introduction of the Alcoa pull-top can for Iron City Beer.  This was the beginning of the end for steel beer cans.