Advertising and Products 1960-1975

Image 84 of 231
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Client: US Steel<br />
Ad Agency: US Steel Marketing<br />
Contact:<br />
Product: Steel displays and fixtures and consumer products made from steel.<br />
Location: Hornes Department Store in downtown Pittsburgh<br />
<br />
View of a man looking at the US Steel space capsule display at Horne's department store in downtown Pittsburgh.  Steel products were displayed at Horne's during the Rhapsody of Steel campaign.  US Steel launched an awareness campaign of all the current uses of steel in everyday products.  During this time, ALCOA Aluminum Company of America also headquartered in Pittsburgh, was aggressively competing to enter markets where US  steel companies traditionally dominated market share. Examples included beer and food Cans, appliances, automobile parts, children's toys/bicycles, and more.